Clifford Range

Greatness doesn't start with a single moment. It starts long before.
With a choice you make, over and over. It’s in the thousandth kick, when no one’s watching. The extra rep. The relentless love for the grind, not just the glory.
This is the pursuit. It’s this... this never once mentality... that forges the strength to own every battle. To own the moment that matters.

It’s Never Once.

Explore the David Clifford Collection at McKvr, apparel designed for athletes who live the Never Once mindset. From training gear to performance apparel, the McKvr x David Clifford range combines quality, style, and the relentless pursuit of greatness, just like David Clifford himself.